OUR STORY
Beautiful Calf Productions (BCP) is a boutique marketing agency with an international film and TV division. BCP has developed several films that have sold out globally. We apply the same techniques to marketing as we do film.
While working for Netflix, our founder and president Jayne Belliveau, suggested they stream indie films, because she didn’t have access to them growing up in small town Canada. A few years later a mechanic friend of hers in that same town suggested she watch this weird little film on Netflix. Today, at BCP we deepen market penetration by matching diverse SMEs with our global entertainment assets.
Our broad and deep experience working with Netflix, large media funds, GM, McCann World, Coca Cola, Denny’s Restaurants and global SMEs is the foundation we leverage to create the cultural dialogue that drives your KPIs.
Our innovative story lens connects your brand on every level to reach every stream of the market. We give you access to markets you didn’t even know you needed to be in.
BCP creative teams located around the world allow us to capture global trends and markets as they emerge. Each campaign is uniquely built to reflect the most differentiated qualities of your brand. We build everything custom: websites, graphics, even sounds.
Our AI technology listens to what customers are saying, monitors our client’s competition and finds the local influencers who find the next ten local influencers. Who then tell the next ten. This insight provides clients with the expertise to access diverse local markets creating a fresh consumer base. Making it more difficult for competitors to attack your market share today and years from now. At Beautiful Calf Productions (BCP) we believe everyone should be part of the cultural dialogue.
Meet The Marketing Team
Jayne Belliveau
FOUNDER & PRESIDENT
Jayne founded Beautiful Calf in 2014. Making the transition from storytelling in film to marketing, she understands how to discover a core insight and make it emotionally come to life. Others have recognized her ability to take unrelated ideas and find the thread that weaves them together. Jayne’s career has spanned many disciplines across many countries exposing her to diversity of thought. Today, she has a passion for telling the stories of diverse communities and companies.
Lori Sullivan
CLIENT & STRATEGY LEAD
Lori is a seasoned client lead and marketing strategist. She has spent over 20 years focused on relationship marketing – digital, social, and CRM. She has deep experience in market research, customer personas, competitive
assessments, brand positioning, and developing marketing mix plans. Her
most recent agency experience was with MRM McCann.
Keith Harrick
CREATIVE DIRECTOR
Keith Harrick is a creative director and writer with over 25 years in Canadian television and film. As Creative Director at Corus Entertainment, he shaped brands including YTV, W Network, Global and Movie Central, and helped launch franchises like Property Brothers, Love It or List It, and Big Brother Canada. He played a key role in defining Canadian kids' entertainment, working on titles such as SpongeBob SquarePants and Goosebumps.
Pablo Sternbach
ARTISTIC DIRECTOR
Pablo is a graphic designer and art director who leads the creative direction for the Beautiful Calf team. He has a depth of experience across all marketing mediums including video, photography, websites, and social media. Perviously, he was the in-house Art Director and Graphic Designer at MRM McCann in Madrid, Spain.
Meet The Film Team
Jayne Belliveau
WRITER/PRODUCER
Founder of Beautiful Calf Productions. Jayne is a writer/producer overseeing script development, producer alignment, buyer and financier engagement, and grassroots SME film marketing through her marketing agency. Jayne has worked for international film funds managing over 100 million per annum, Netflix, and has developed several films that have sold out globally. Jayne wrote Beautiful Calf's current film, Dracula Woke, which is tracking as a global franchise.
Edward Gamarra
EXECUTIVE PRODUCER
Former Paramount executive, talent manager, and one of Hollywood’s leading readers. Eddie discovered and championed global franchises Maze Runner and The Spiderwick Chronicles. Edward manages Hollywood talent relationships, story quality, and strategic franchise potential.
Meet The AI Team
Taylor Battye
TECHNOCAL ADVIDOR
Taylor is a business and technology leader whose career has been defined by building — building organizations, building teams, and building the technological foundations that allow both to thrive.
Over more than two decades at Entertainment One, Taylor was a constant through every chapter of the company's remarkable growth: from its earliest days as a distributor, through 25+ acquisitions and integrations, multiple regulatory environments, and its evolution into a publicly traded international entertainment group.
Pragmatic and innovative, Taylor is known for bringing value well beyond the technology function — a quality his senior colleagues have noted consistently — combining a genuine passion for IT with strong business acumen and a deep commitment to the people around him.
Most recently as SVP & CIO of the Entertainment Division, Taylor guided his global team through the Hasbro acquisition and the company's subsequent transition to Lionsgate, delivering enterprise finance transformation and SOX compliance throughout.