MARKETING

Digital marketing is the key to unlocking success in the online world, and Beautiful Calf Productions (BCP) is here to help your business thrive. BCP digitizes word-of-mouth, merging marketing and content. We blend storytelling and creative production with our marketing strategy to create innovative campaigns personalized to your business.

With our expertise, we can enhance your online presence, increase brand visibility, and drive targeted traffic to your website. Through data-driven strategies and continuous optimization, we ensure that your digital marketing efforts deliver tangible results and a strong return on investment.

Belliveau wrote an internal video script for Denny’s shareholders’ during the launch of their new buttermilk pancakes. The script was designed to play on the nostalgia of “Mama’s kitchen” as a juxtaposition to the American dream. Intercutting between two ideas took the audience from the American dream right into Denny’s Kitchens— aligning the company’s breakthrough moment with others throughout human history

Denny's

Vienneau Insurance

Vienneau Insurance has traditionally been used by the Acadian (French speaking population). The goal of the campaign was to increase market share within the English-speaking population. We dramatically increased sales by creating a moment of local pride between the French and English. The website bounce rate decreased  from 50%to 5%. Ultimately doubling Vienneau's qualified leads every month.

Airtime Video

Airtime Fitness

A local online fitness show video drove 100,000 people to their website in 24hrs.
The owners knew their core demographic were women 25-50. As two fit middle aged men with a warm presence, we decided to play up their kind and fit personas. By cutting back and forth between their present-day friendly masculine forward personas and softer more comedic eighties aerobic-inspired fitness coach-personas, we were able to capture the audience's attention.

MyoKinesis

Myo is the oldest massage therapy company in the South East. Most massage technicians are under the roof of a physiotherapist or kinesiologist. We moved in a different direction namely focusing on their experience and knowledge of treating specific professions with their years of experience to highlight how a massage by a knowledgeable team can help patients release stress as a way to improve both physical and mental health.

This is represented visually with the split screen images of heroic-looking professionals offset with peaceful imagery.

Belliveau wrote an internal video script for Denny’s shareholders’ during the launch of their new buttermilk pancakes. The script was designed to play on the nostalgia of “Mama’s kitchen” as a juxtaposition to the American dream. Intercutting between two ideas took the audience from the American dream right into Denny’s Kitchens— aligning the company’s breakthrough moment with others throughout human history

Denny's

DENNY'S

Vienneau Insurance

Vienneau Insurance has traditionally been used by the Acadian (French speaking population). The goal of the campaign was to increase market share within the English-speaking population. We dramatically increased sales by creating a moment of local pride between the French and English. The website bounce rate decreased  from 50%to 5%. Ultimately doubling Vienneau's qualified leads every month.
VIENNEAU INSURANCE

Airtime Video

Airtime Fitness

A local online fitness show video drove 100,000 people to their website in 24hrs.
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The owners knew their core demographic were women 25-50. As two fit middle aged men with a warm presence, we decided to play up their kind and fit personas. By cutting back and forth between their present-day friendly masculine forward personas and softer more comedic eighties aerobic-inspired fitness coach-personas, we were able to capture the audience's attention.
‍
Ourairtimefitness.com TV ad drove 100,000 people to their website on launch day. Geographically that was 10% of the population. The equivalent of a hit TV show.
AIRTIME FITNESS

Myo is the oldest massage therapy company in the South East. Most massage technicians are under the roof of a physiotherapist or kinesiologist. We moved in a different direction namely focusing on their experience and knowledge of treating specific professions with their years of experience to highlight how a massage by a knowledgeable team can help patients release stress as a way to improve both physical and mental health.

This is represented visually with the split screen images of heroic-looking professionals offset with peaceful imagery.

MyoKinesis

MYOKINESIS